https://ift.tt/3EW3Qlt Building a high-performing sales team is difficult enough. Building a high-performing sales team that’s spread across multiple different countries and cultures is even more challenging. But if you do it well, there are no limitations on your success. The Benefits of Going International With Sales The decision to take your team international through expansion is something that shouldn’t be taken lightly. It requires a massive investment of time, money, and infrastructure (including building out an international sales team). But done well, the benefits will surpass the initial cost. Here are a few of the advantages you gain: Entry into new markets . If you’re planning to expand into new markets, there’s no better way to do it than by expanding your team to include international salespeople. Nobody sells better than a true local. And while you always train your existing team to sell internationally, it’s much more effective to work with people who understand ...
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